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Search Engine Marketing (SEM)

The days of success from mass advertising are numbered. Search Engine Marketing, also referred to as Pay-per-click Advertising or PPC Marketing, is fast becoming a top player in the advertising space.

Marketing strategies such as SEO, Social Media, Awareness, and List-building all take time. But you need leads today.

PPC appears to be a breeze at first glance. You can set up an account, submit a credit card for payment, generate a list of keywords, and have a campaign live in a matter of a couple of hours.

Sounds easy, right? Not so fast…


End-to-End Campaigns for PPC

Most business professionals underestimate the complexity of managing PPC. All too often we hear the statement “PPC doesn’t work. We tried it and didn’t get a single lead.”

Whether you are advertising on Google, Bing, Facebook, or elsewhere, you need to think about the entire user experience across your PPC campaigns. The areas to focus include:

  • Keywords you are targeting

    A frequent mistake is to choose the wrong keywords, terms that are overly competitive (and costly), or terms that simply will not convert.

  • The Ad Text or creative

    Once your ad shows, you have to compete with everything else on the page for a click. The ad text or creative drives your click-thru rate, which in turn drives the price you pay on a per-click basis.

  • The Landing / Destination Page

    The landing page has to meet a couple of requirements to be successful. It must be clearly relevant to the keyword and ad that sent the visit to it, and it must be able to convert at a high rate.

We have a decade of experience in Search Engine Marketing Services, with a special focus on Google AdWords.

Search Engine Marketing Services

  • Organic Search Engine Marketing

    Puretech’s organic search engine optimization programs are designed to deliver sustainable visibility for your brand and products across the web. We combine outcome-focused strategies with end-to-end execution to deliver compelling ROI on your campaigns.

  • Paid Search Engine Marketing

    What makes our paid search campaigns click? Four reasons: A team of specialists. Superior research strategies. Real-time management. And advanced analytics. That’s why we call it performance engineering.

  • App Store Optimization

    There is an app for almost everything these days. In fact, there are often two or three of the exact same kind that perform equally well. Why then, are some apps so much more popular than others? The secret is app store optimisation. It’s what helps a good app achieve greatness.

  • Web Analytics

    What are your consumers looking for? Are you targeting the right audience, on the right media, at the right time? Are you getting the bang for your buck? Puretech uses advanced tools and technologies to deliver actionable insights and intelligence.

Connect us here if you are interested in SEM Services.

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